Transit advertising is one of the most effective ways to reach a large number of people. Whether you’re running a local campaign or a national one, it can be a great way to get your brand in front of a lot of potential customers.
If you’re not familiar with it, transit media is an out-of-home form of advertising that can be seen on train platforms and bus shelters across the country. Here are 7 reasons why this form of advertising is so effective:
1. It’s Unavoidable
One of the most unavoidable types of OOH advertising, transit advertisements are a great way to reach your target audience. They can be seen by people while they are commuting to work, enjoying a night out on the town or driving around the city.
In contrast to television ads and online marketing, transit advertising cannot be deleted or turned off. It is also not susceptible to being thrown in the trash like yesterday’s newspaper or last month’s magazine.
It’s a good idea to use multiple sources of transit advertising for your business to maximize exposure and create a strong brand image in the mind of the consumer. This way, when they are looking for a product or service, they will know your brand is reputable and trustworthy.
Another benefit of transit advertising is that it allows your message to be seen by a diverse audience. It can be seen by commuters, tourists, students and just about every other demographic you can think of.
In addition, transit advertising can be highly targeted because it is based on the location of the public transportation. For example, if you have a local business that services college students, it is likely that many of them will take the bus or train to campus. This gives your business a wide range of potential customers.
2. It’s Repetitive
Transit advertising has the potential to reach a vast audience, but it can also be challenging to convey a brand’s message effectively. As a result, some brands are reluctant to use this form of advertising.
Fortunately, there are some ways to overcome this challenge. For example, digital mobile billboards can be a great way to reach a wide range of people and get your message out there.
A recent study found that consumers recalled advertisements on moving ads 2.5 times more than static ones. This is because they’re able to see them for longer periods of time.
In addition, consumers can also interact with them if they want to. This can be a great way to increase brand recall and make them more likely to purchase from your company.
The other benefit of transit advertising is that it’s highly targeted. This makes it easier for your company to target specific demographics and reach them when they’re most interested in your product or service.
Finally, transit advertising is also cost-effective. This is because it can cover a much larger area than other forms of advertising, allowing your company to reach many people at once and not have to pay for each one individually.
3. It’s Cost-Effective
Advertising has become a necessity for all businesses today. Whether you’re looking to sell a new product, advertise a special promotion or boost brand awareness, the best way to reach your target audience is through advertising.
One of the most cost-effective forms of advertisement is transit advertising. It’s relatively cheap compared to other forms of advertising, and it can reach a wider audience.
Since commuters ride buses and trains everyday, your ad will likely be seen multiple times during their daily routines. This can help your ad to stick in their minds, and can lead them to purchase your product or service later.
Additionally, transit ads are very effective when targeting a specific demographic. This is especially true if you’re a local business owner who wants to build a reputation with customers.
Another benefit of transit advertising is that it’s very flexible. It can be seen at any time of day and can change locations if necessary. This makes it an ideal choice for campaigns that are targeting a broad audience and want to be sure their ad is seen at all times.
It also offers a geographical advantage for your marketing campaign as it is possible to choose the route your ad will travel, which means you can target certain areas that are most important to your business.
4. It’s Target-Oriented
Despite the rise of online advertising, transit ads remain one of the most effective ways to market your business. The average person spends around 30 minutes on public transportation each day, and your ad is likely to be seen by many people during that time.
Another great reason to opt for transit ads is that they’re not susceptible to ad blockers like digital ads are. If a commuter sees your ad, they’re not going to click it away or throw it in the trash.
Furthermore, transit ads can be targeted to specific neighborhoods, allowing you to reach a very select segment of the population. This is especially helpful for local brands, who can easily target their local audience with the help of transit advertising. If you’re in need of effective transit advertising – OnGo Smart Advertising is the best company we can recommend.
However, despite these benefits, there are also some downsides to using this type of media. For one, it can be difficult to convey your message with the limited space available on buses and taxis. Moreover, the mood of your audience may impact how well your ad is received. Lastly, it’s a good idea to avoid controversial messages that can trigger negative emotions. This could lead to less effective marketing campaigns. For these reasons, it’s important to carefully consider your options before deciding on a route for your next transit advertising campaign.
5. It’s Creative
Transit advertising is one of the best ways to get your brand name in front of potential customers. It’s also one of the most cost-effective forms of marketing because it reaches a large audience at once.
Since people ride public transportation on a daily basis, they are exposed to your advertisement many times. This means that you can target your ad to specific areas and have more of an impact on your target audience.
This is a great way to reach your audience and create an amazing brand experience for them. It’s a creative and effective way to advertise your business because it gets your company name out there in a big, bold way.
The most effective and creative transit ads are those that engage consumers and encourage them to interact with them. This is why many businesses prefer to have digital advertisements placed on bus and train handles as they can be interactive, which leads to a stronger brand connection and more people remembering their message.
Whether you’re looking for creative, cost-effective transit ads or a mobile billboard that will have an immediate impact on your targeted audience, Encompass Media Group can help you find the perfect solution.
6. It’s Long-Lasting
Transit advertising is a great way to reach your target audience, both local and international. It allows you to reach the millions of people who use public transport facilities every day and create a powerful brand recognition with an ongoing exposure.
The majority of transit ads are placed on subway trains, buses, and other transportation vehicles. These types of advertisements can be used to promote your business in a variety of ways, including text, graphics, and video.
Unlike online or broadcast ads, transit media cannot be turned off or deleted, which makes it more effective for your business. It also has a much higher recall rate, which means your company is seen more frequently.
Most commuters are exposed to transit ads several times a day, which can be especially helpful for small businesses that don’t have the budget for a full-blown marketing campaign. For example, if a student rides the subway to class every day, he or she could see your ad 20-40 times in one month!
However, the downside of transit advertising is that it can be difficult to reflect a true brand image. Additionally, it may have limited reach in certain areas. This is particularly true if your business is located in rural or suburban locations.
7. It’s Timely
Transit advertising offers an unmissable opportunity to reach consumers with a message they can’t ignore or turn off. Whether it’s a cheeky campaign on the side of a bus as they walk down the street, or a visually compelling image inside of a train during their morning commute, transit is an unbeatable way to get your brand noticed.
It’s a built-in captive audience that marketers can leverage to achieve their objectives, from driving app downloads to increasing foot traffic. And it’s not just commuters who are attracted to these ads; families and students in their cars, tourists finding their way around town, and professionals on their daily business trips can all be reached through transit.
Another key factor that makes transit advertising so effective is its repetition. Since commuters are exposed to the same messages over and over again, they are likely to remember them better than other forms of advertising.
In fact, a 14-month study showed that commuters who saw eco-friendly advertisements on mass transit were more likely to engage with social issues like climate change.
And with a huge number of commuters in South Africa relying on public transport for their daily journey, brands that want to tap into this market can do so with Transit XL. This large-format digital out-of-home platform connects with targeted audiences in key commuter hubs, delivering 32% higher brain response to advertising campaigns and vast increases in spontaneous advertising recall.